Friends and partners, Dana Runyon and Kim Spadaccini are also moms with seven children between them, ranging in ages from eleven through twenty. The idea of StickerBeans™ Rhinestone Stickers came from both women’s favorite childhood pastime of sticker collecting, combined with their passion for creativity and love for anything that sparkles! The idea of helping to bring back sticker collecting, and giving kids some much needed time “unplugged” — off their electronics — also appealed to the moms in them.
Dana and Kim had spent months trying to find a way to make an affordable sticker that would mimic the hand-set Swarovski crystal designs they had been admiring both on social media and in high-end boutiques in the New York City area. They decided to go for it and have stickers printed using cool and trendy images, made unique by adorning them in bright, colorful rhinestones. They chose designs that kids of all ages and moms alike would want to collect or use to give some sparkle to their favorite things .